Capturing attention of attendees often proves a challenge, yet it is something we have experience in tackling.
To promote the new drug developed by Zentiva, Zeliftan, we went big and bold. 12 square meters of visually stimulating advertisement that tells a story of medicineā€™s effect and attracts attention from across the venue.
Game Design
Burning land
The game begins above a burning forest, filled with heavy smoke. This corresponds with state of mind of a patient with untreated symptoms of the disease. The symptoms are displayed at the top of the screen, mostly to relay the message to bystanders, as player will be all too focused on the game.The Escape
When the player escapes the burning forest, he enters a lush, healthy land. Zeliftan logo is now displayed where the symptoms used to be. With a simple message, that Zeliftan is an effective treatment.
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